Facebook announces the change of its name to "Meta"

It comes at a time when Facebook faces increased scrutiny from the US government over its business practices.

Lawmakers from both parties, Democrats and Republicans, have criticized the company, illustrating the growing anger in Congress on Facebook.

In 2015, Google changed its name, when it created Google Alphabet as a holding company, to expand its business and to oversee other projects.

The company "Facebook", which is the giant of social networking sites in the world, announced, Thursday, changing its name to "Meta".

"We've learned a lot from issues related to social media and living on closed platforms, and now is the time to take advantage of all these lessons to help build the new chapter," CEO Mark Zuckerberg said during a developer conference.

Although the name of the group has been changed, the name of the different networks will remain the same, and the Facebook network, the Instagram application and the WhatsApp service will maintain their names.

The American company chose the new name in line with its policy to create an integrated virtual world based on 3D technology known as the Metaverse.

The word (metaverse) combines the words "meta" and "universe" in English, meaning "the superuniverse" and constitutes a kind of digital alternative to the physical world that can be accessed via the Internet.

Metaverse technology is supposed to make it possible to increase human interactions online by freeing them from physical constraints thanks to virtual and augmented reality technologies.

Emmanuel Macron - Mark Zuckerberg meeting in Paris- - PARIS, FRANCE - MAY 10: Founder and CEO of Facebook Mark Zuckerberg leaves after a meeting with French President Emmanuel Macron (not seen) at the Elysee Palace in Paris, France on May 10, 2019 .

The new name comes after a scandal involving the company in early October, after Frances Hogan, a former official in the site's civil integrity team, revealed that Facebook had committed a number of violations, including fueling ethnic violence in Ethiopia and Myanmar, and indicated the site's silence about practices committed by celebrities and public figures. Under what I called the "white list".

It is noteworthy that Facebook is not the first well-known technology company to change its name as its ambitions expand. In 2015, Google completely reorganized itself under a holding company called Alphabet.

With this move, she wanted to signal that it is no longer just a search engine, but a sprawling group of companies that make self-driving cars and health technologies.

Snapchat rebranded Snap in 2016, the same year it started calling itself the camera company and introduced its first Spectacles.

CEO Mark Zuckerberg explains that Facebook is now Meta.

Get ready for a lot of confusion in the coming months, because Facebook - whose products are used by more than 3 billion people worldwide - has decided to rebrand the brand. Here's everything you need to know.

After much speculation, Facebook, the company that has platforms such as Facebook, Instagram and WhatsApp, was renamed Meta on October 28. CEO Mark Zuckerberg told attendees at the company's annual Connect conference: "Right now, our brand is too close to one product to represent everything we do today, let alone the future. In time, I hope we will be seen as metaverse. And I I want to confirm our work and our identity on what we are building for. "

Excuse me, 

The name was chosen to repeat the main product that Zuckerberg hopes that Facebook, now Meta, will be introduced. Internet.

"In the future, you will be able to leave immediately as a hologram without going to work, going to a concert with friends or being in your parents' living room," Zuckerberg wrote. A letter announcing the reclassification of Facebook as Meta.

But that's the future. Not now. The meta version the company unveiled in August is similar to Sims or another old-fashioned computer game, Second Life 2003.

First of all, Meta does not want to be known exclusively as a social media platform. "I doubt it's about the operating system of the future, and Facebook trying to integrate other people into competitors' operating systems," said Anupam Chander, of Georgetown University School of Law in Washington. “They don't want to be captives on other people’s platform. They want others to be captives on theirs.”

Meta cited Apple in a statement saying it wanted to avoid a company that would limit what it could do and charge high fees, but Oxford University's Max Van Kleijk was skeptical that Meta itself would take control of its adapters.

"Will Meta only provide tools and not be a goalkeeper?" "I doubt they'd give up on anything that could threaten their status as a definitive metaverse ad provider for example."

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